Sunday, December 2, 2007

lorem ipsum dolor sit amet, consectetur

What made me search this phrase on net is a very small incident. A boy approached me for freelance designing and when i agreed he send me a sample template which had this line written all over text columns. I replied to him stating that although his design is pretty impressive, he has most certainly picked it from some website offering free templates because even the demo text is not in English, but some Russian or so language. Imagine my condition when I came to know the reality of his using this text :

Lorem ipsum is latin, slightly jumbled, the remnants of a passage from Cicero's _de Finibus_ 1.10.32, which begins 'Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit...' [There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain.]. [de Finibus Bonorum et Malorum, written in 45 BC, is a treatise on the theory of ethics very popular in the Renaisance.]

This text has been the industry's standard dummy text ever since some printer in the 1500s took a galley of type and scambled it to make a type specimen book; it has survived not only four centuries of letter-by-letter resetting but even the leap into electronic typesetting, essentially unchanged except for an occational 'ing' or 'y' thrown in. It's ironic that when the then-understood Latin was scrambled, it became as incomprehensible as Greek; the phrase 'it's Greek to me' and 'greeking' have common semantic roots!"

Source :
http://www.users.cloud9.net/~bradmcc/lorem_ipsum.html

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